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How well do you know brands and branding?

Guess the real numbers behind brands and branding, see how everyone else guessed, and get the source.

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Unilever once managed over 400 separate brands before narrowing its focus. About how many brands did it center its attention on?

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brands and branding
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Today's round

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Guess, see the crowd, get the real number. One ranked attempt per day.

Branding by the numbers

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over 100 brands

Procter & Gamble is known for managing a large portfolio of consumer brands. About how many brands does it offer?

P&G's brand portfolio spans everything from laundry detergent to razors under more than 100 different names.

Source: Wikipedia, Brand (2024) en.wikipedia.org

75%

During the COVID-19 pandemic, what share of U.S. customers said they tried different stores, websites or brands?

Pandemic disruptions to supply chains and shopping habits pushed a huge share of shoppers to try brands they hadn't used before.

Source: Wikipedia, Brand (2020) en.wikipedia.org

60%

Of the shoppers who tried new brands during the pandemic, what share expected to keep using them afterward?

Brand loyalty took a real hit during the pandemic, with a majority of switchers planning to stick with their new choices.

Source: Wikipedia, Brand (2020) en.wikipedia.org

What people think about brands and branding

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What makes a brand memorable to you?

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Which matters more when trying a new brand?

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What's the most iconic brand logo, in your opinion?

1 vote so far · vote to see results

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How does BrandingSurvey.com work?

Each question asks you to guess a real number about brands and branding. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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